01
A website built for several languages and markets
A multilingual website lets you present your business to audiences who do not look for the same information and do not necessarily use the same terms. The strategy has to take language, country and business goals into account.
02
Choosing a clear architecture
Language versions can be organised in dedicated sub-directories, with stable URLs. The right choice depends on the project, the existing structure and the target markets.
03
Content localisation
Localisation goes beyond word-for-word translation: it covers wording, units, cultural references, calls to action and sometimes the offers themselves. Content must stay consistent with what the business actually does.
04
International SEO and hreflang tags
When several equivalent pages exist, we check hreflang relationships, self-referencing canonical tags and links between versions. Annotations must never point to pages that do not exist.
05
Performance, navigation and user experience
The language switcher must be easy to understand and accessible. We check navigation, internal links, forms and metadata for every version.
06
A project that can grow
We can plan a gradual launch by language and by market, to test content and keep maintenance simple. For a project covering several countries, discover our international web agency approach.
Let's talk about your multilingual website
Portfolio
Discover some of the websites built by Agence Web POP
Coaches, tradespeople, dentists, renovation, finance, transport, cosmetics… See our projects in pictures.
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