Agence Web POP Paris

SEO-optimised website design

End-to-end expertise covering the 3 essential pillars of SEO: Design, Technical and Content

We build websites on a technical foundation that supports search engine optimisation: semantic HTML structure, performance, mobile experience, content architecture and relevant structured data. SEO remains ongoing work, driven by user needs and how results evolve.

Web design and user experience

Bespoke design down to the smallest detail, delivered fast and precisely to the client's requirements.

We create beautiful interfaces with the latest generation of AI tools.

  • Custom interfaces
  • Design AI-powered
  • Perfectly responsive
  • Exceptional UX
100%
Custom Design
100%
Performance
100%
SEO
100%
Accessibility
100%
Best Practices
A
GTmetrix Overall Score

Technical performance and Core Web Vitals

We build websites with cutting-edge technologies: Next.js + Supabase + Vercel

Lighthouse scores close to 100%
Outstanding global performance

Core Web Vitals Scores — Examples

Core Web Vitals are the performance metrics defined by Google to measure real-world user experience. A score above 90 is considered excellent and directly impacts your SEO rankings.

Here are the results for 3 websites built by our agency, measured with Google PageSpeed Insights (mobile):

Core Web Vitals score z-coach.fr

z-coach.fr

  • Performance: 98 — Ultra-fast load time
  • Accessibility: 91 — Excellent accessibility level
  • Best Practices: 100 — Web standards met
  • SEO: 100 — Maximum optimisation
Core Web Vitals score audit-wcag.fr

audit-wcag.fr

  • Performance: 100 — Perfect score
  • Accessibility: 96 — Near perfect
  • Best Practices: 100 — No errors detected
  • SEO: 100 — Maximum optimisation
Core Web Vitals score batirenovrs.fr

batirenovrs.fr

  • Performance: 99 — Outstanding response time
  • Accessibility: 94 — Very good level
  • Best Practices: 100 — Standards met
  • SEO: 100 — Maximum optimisation

GTmetrix Overall — Example

GTmetrix is a performance analysis tool that evaluates the speed and structure of your website. The test below was run from Seattle, WA, USA — proving that our sites perform excellently internationally too.

Key metrics measured: GTmetrix Grade (overall A-F grade), Performance (execution speed), Structure (code optimisation), LCP (Largest Contentful Paint), TBT (Total Blocking Time) and CLS (Cumulative Layout Shift).

GTMetrix Grade A - nlpfactor.ro

nlpfactor.ro — Grade A

Performance: 100% — Perfect score, the site loads at optimal speed.
Structure: 97% — Extremely well-optimised code.
LCP: 699ms — The main content displays in under a second.
TBT: 0ms — No blocking — instant interactivity.
CLS: 0 — No layout shift — perfect stability.
Tested from Seattle, USA 🇺🇸 — Global performance validated internationally.

SEO-optimised architecture and content

The site architecture is designed after an in-depth SEO analysis.

All website content is fully SEO-optimised to maximise your visibility.

The 3 SEO Pillars Covered

  • A well-optimised website

    Converts easily and reaches Google fast

  • Clients at the top of Google

    Less than a month after launch (depending on the niche)

  • Less SEO effort needed

    Thanks to solid foundations from day one

SEO
Optimised by Design
<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Your Business", "aggregateRating": {...} }
  • Star ratings shown in Google
  • Price and availability visible
  • FAQs directly in search results

Schema.org structured data

Built-in JSON-LD structured data for better performance in search results.

Rich snippets can increase click-through rate (CTR) by up to 30% by displaying enhanced information directly in Google.

+30%
Maximum visibility in the SERPs

Examples — Validated Structured Data

Real Google Search Console validation results showing structured data successfully detected and validated on client websites.

Client 1 — 4 types of structured data

Breadcrumbs, Local Business, Organization and Review Snippets (4 valid reviews) — all detected and validated by Google.

Google Search Console - Validated structured data: Breadcrumbs, Local Business, Organization, Review Snippets

Client 2 — 4 types of structured data

Breadcrumbs, Hotels, Local Business and Organization — successfully crawled and fully validated by Google.

Google Search Console - Validated structured data: Breadcrumbs, Hotels, Local Business, Organization

Professional websites built for SEO

Engineering standards that set a high-performing website apart from an ordinary one.

Websites delivered to superior technical standards: scores close to 100% in Performance, SEO, Accessibility and Best Practices (Lighthouse).

  • Maximum performance
  • Optimal technical SEO
  • Accessibility compliant
  • Best Practices guaranteed
Superior Standards
Websites delivered to superior technical standards

  • Exceptional speed

    More conversions thanks to ultra-fast load times

  • Flawless technical SEO

    Higher rankings in Google

  • Accessibility compliant

    More users + legal compliance (EAA 2025)

  • Best Practices

    Guaranteed security and stability

Maximised ROI
Measurable Results

Results and examples of our work

Every aspect of our websites is optimised to maximise your return on investment.

Outstanding performance that translates into more traffic, more conversions and better visibility.

Our method and commitments

A flawless experience for users, maximum visibility on search engines and guaranteed EU compliance.

We are committed to delivering websites that exceed your expectations and those of your users.

Already have a website? Start with an SEO audit. For a new project, discover our professional website design offer.

  • Exceptional user experience
  • Maximum visibility on Google
  • EU compliance (EAA 2025)
  • Ongoing support and maintenance
Satisfaction Guaranteed
Our Client Promise

Ready to dominate Google?