Social media management & automation tool
Social media management tool CUSTOM
One day to plan. Weeks of automatic posts.
Ideal for entrepreneurs and influencers who want to promote their business and improve their website's visibility on Google.
Centralise everything. Publish automatically.
Centralise your social media management in a single application and schedule your content in advance on Facebook, Instagram, LinkedIn and YouTube. No more interrupting your day to log in to different platforms several times.
You prepare your posts in advance. The application publishes them at the scheduled time.
- Up to 80–90% less time spent on publishing
- Multiple social networks from a single interface
- Posts scheduled in advance
- Evergreen republishing at 30, 60 or 90 days
- Built-in AI Writer
- Application installed on your server
- Direct connection to your social accounts
- Fully customisable
€600 incl. VAT
Application + 1 day of configuration for your platforms
Buy the application — €600 incl. VATSecure payment via Revolut Business
See the application in action
Scheduling, automatic publishing and Evergreen republishing: see exactly how the tool manages your social media for you.
Understand the MAJOR difference between a CUSTOM application and an off-the-shelf SaaS
The difference is not just customisation.
The difference lies between:
SaaS — you pay on a recurring basis to access someone else's product. Need more advanced features? You upgrade to a higher plan and pay a higher cost PERMANENTLY, month after month, year after year, for as long as you want to keep access to those features.
CUSTOM — you invest ONLY ONCE in developing and integrating the features you need. Once integrated, they stay in your application indefinitely, without paying for a monthly “higher plan” just to keep using them.
SaaS
Better feature → higher plan → permanently higher cost → recurring payment
CUSTOM
New feature → individual integration → one-off payment → the feature stays in your application
| SaaS Social Media | CUSTOM Application |
|---|---|
| You pay a monthly or annual subscription to access someone else's product | You invest in your own application |
| Premium feature → higher plan | New feature → integrated individually |
| Higher plan → permanently higher cost, month after month | New integration → one-off payment |
| You keep paying for the higher plan as long as you want to keep those features | Once integrated, the feature stays in your application indefinitely |
| More features → usually a pricier plan | You only add the features you need |
| The provider decides which features go into each plan | The client decides which features they want |
| The provider can change plans and prices | You don't depend on a social media SaaS's pricing policy |
| Limits are set by the SaaS and the chosen plan | The application's limits are configured to your needs and what external APIs allow |
| The number of accounts may depend on the plan | No number of accounts artificially imposed by a commercial plan |
| Evergreen works according to the SaaS's rules and limits | Configurable Evergreen: 30 / 60 / 90 / 120 days, 6 months, 1 year or more |
| The provider decides on the AI provider and model | You choose the AI provider and model |
| AI Image works according to the SaaS's configuration | AI Image configurable to your needs |
| The provider sets the available quality | You choose Low / Medium / High Quality |
| The provider sets the AI limits and credits | You decide how much you generate and pay for actual usage |
| A more powerful AI may require a higher plan | A more powerful AI model can be integrated individually |
| The higher plan keeps being paid monthly | The integration is paid only once |
| AI Video is not a standard feature in many social media SaaS tools | AI Video can be integrated on request |
| If AI Video appears, the provider decides on the model and plan | You can choose and test different video providers and models |
| New features depend on the provider's roadmap | New features can be developed whenever you want |
| The interface and workflow are designed for all users | The interface and workflow can be tailored exactly to your business |
| The application and infrastructure belong to the provider | The application runs on your infrastructure |
| Data is stored in the SaaS's system | The database can be your own |
| You use their product | You use your own solution |
Example: AI Image
In a SaaS, AI generation may be included in the subscription, but it is the provider who decides on the AI provider, the model, the quality level, the available resolutions, the limits or credits, and the options offered in each plan.
In a CUSTOM application, you choose the AI provider, the model, the quality (Low / Medium / High), the image format and resolution and the generation volume — and you pay for actual usage.
For everyday posts, an economical model is enough. For a major campaign, you switch to a premium or High Quality model. You choose the quality. You choose the cost.
Example: AI Video
AI Video generation can be integrated on request: Text-to-Video, Image-to-Video, product image → video, brand material → video, logo and existing visual elements, different models and quality levels — generated automatically within your social media workflow.
A better video model comes out with a compatible API? It can be integrated into your application — without waiting for a social media SaaS to decide whether to add it, or in which pricing plan.
Example: Evergreen
In a SaaS, the provider sets the rules and limits of the feature, and its availability may depend on the chosen plan.
With CUSTOM: 30 days, 60 days, 90 days, 120 days, 6 months, 1 year or more — with custom rules, within the limits allowed by the social networks' APIs.
The costs of a CUSTOM solution
The client pays for:
- their own server
- their own database
- the external APIs they choose to use
- actual AI usage
- maintenance: €50 / month
Additional features and integrations are developed on request and paid for only once. Maintenance keeps the application running smoothly and adapts it when social networks change their APIs, authentication or technical publishing requirements.
SaaS = better feature → higher plan → permanently higher cost
CUSTOM = new feature → integration → one-off payment → the feature stays in your application
SaaS says: “Here are our features and plans. Choose the plan that gives you what you need.”
CUSTOM says: “Tell us what you want your application to do. We develop and integrate it.”
CUSTOM. YOURS. SCALABLE. UNDER CONTROL.
Spending your day posting on social media?
Facebook in the morning. Instagram a bit later. LinkedIn at noon. A new post in the afternoon. Then a Story. Then a video. Then you have to start all over again on another platform.
If you want to post several times a day on several social networks, your communication ends up running your day for you.
3 posts × 4 platforms = 12 posts a day
Over 30 days: 360 posts to manage every month — and not all at the same time.
You have to come back to your computer or phone at different times of the day. You're no longer just managing your social media: you work around its schedule.
What if you could prepare your whole month in 1 or 2 days?
That is exactly the problem we built our social media management tool to solve. Instead of constantly logging in to Facebook, Instagram, LinkedIn or YouTube, you centralise your work in a single application.
- 1Write or generate your promotional content, with or without the AI Writer.
- 2Add an image or a video, and resize it directly in the tool.
- 3Select the platforms to publish to.
- 4Choose the date, the time and, if you wish, the Evergreen option.
While you run your business, the scheduled posts go out automatically. One or two days of planning can replace dozens of interruptions spread across the whole month.
Turn 30 days of interruptions into a single planning session.
Buy the application — €600 incl. VATAll your social networks from a single application
Publishing formats supported on each configured platform.
Facebook Business Page
Here are the formats you can publish:
Posts
Website page (link) + text + hashtags
Text + image + hashtags
Text + image carousel + hashtags
Video + text
Reels
Video
Stories
Image + text + hashtags
Video + text + hashtags
LinkedIn — Personal Profile & Company Page
Here are the formats you can publish:
Posts
Website page (link) + text + hashtags
Text + image + hashtags
Text + image carousel + hashtags
Video + text
Educational content
PDF documents
Polls
Professional polls
Instagram Business
Here are the formats you can publish:
Posts
Image + text + hashtags
Video + text + hashtags
Stories
Image + text + hashtags
Video + text + hashtags
YouTube
Here is the format you can publish:
Videos
Video + description + hashtags
Four platforms, one calendar: centralise today.
Buy the application — €600 incl. VATWrite faster with the built-in AI Writer
You know what you want to post but waste time writing every text? The application includes an AI Writer assistant right in your workflow: prepare your content faster, rephrase a message or develop an idea before scheduling it.
Less time writing. Less time posting. More time for your business.
As the application is customisable, its features can also evolve with your needs: voice command / microphone integration is available on request.
Evergreen : publish today, republish automatically tomorrow
This is one of the application's most profitable features. A good post doesn't have to disappear after it is first published.
+30 days
+60 days
+90 days
You create content once and the application can automatically put it back into your calendar. Promotional content that is relevant all year round keeps working for your business months after it was created.
Create once. Schedule once. Let your content keep working.
30 days of posts. Then up to 3 months of republishing.
Spend one or two days preparing your communication, schedule your month, then select your best Evergreen content to be republished at 30, 60 or 90 days. Your social presence doesn't stop when you close your laptop.
Content created once can keep working for you for 3 months.
Buy the application — €600 incl. VATYour application. Your server. Your accounts.
There are many SaaS services for managing social media. Our approach is different: the application belongs to you. It is installed on your server environment and configured for your accounts. You don't depend on a generic platform to organise your daily workflow.
Direct connection to your social networks: the application communicates directly with the official integrations available for your accounts, without adding an intermediary publishing platform to your workflow. Your application → your social accounts.
Your data
Your environment stays under your control.
Your way of working
You choose your organisation, your schedule and your publishing strategy.
Your features
The application can be customised on request. Your business evolves? Your tool evolves with it. Specific adaptations involve additional costs, quoted according to your request.
Why buy your own social media management tool?
Save a huge amount of time
The real cost of social media isn't just creating content: it's the constant interruption. Open Facebook, post, get back to work. Open LinkedIn, post, get back to work. Then Instagram. Then start again a few hours later. With centralised management, you turn these daily interruptions into planned work sessions.
Cut your costs in the long run
Permanently handing this task to someone is a recurring expense. The application, on the other hand, is an initial investment of €600 incl. VAT: €600 once, instead of paying every month for the same repetitive operations.
Publish consistently
Communication works when it is consistent. Scheduling your content in advance keeps you visible even during periods when your core business leaves you less time.
Centralise four platforms
One screen. One calendar. Several social networks. You cut repetitive operations and greatly simplify your workflow.
Automate repetitive tasks
Technology should take care of whatever can be automated. You keep the strategy, ideas and decisions; the application carries out the repetitive tasks.
Grow your digital visibility
A regular presence multiplies your chances of being discovered, driving traffic to your website and strengthening your brand awareness. Social media becomes a lever that complements your SEO strategy.
Every week without automation costs you billable hours.
Buy the application — €600 incl. VATIt's not an expense. It's a production tool.
How much is an hour of your time worth? If you lose several hours every week doing manually what could be scheduled, the real cost quickly exceeds that of the application.
Fewer manual operations → more time available → more consistency → more business opportunities.
€600 incl. VAT to automate a task repeated potentially hundreds of times every month. For a business active on social media, the tool quickly pays for itself, simply through the time saved.
Who is this tool for?
This business social media management tool is particularly suited to:
If you need to post promotional, informative or educational content regularly, automation can save you a considerable amount of time.
Stop organising your days around your posts
Put automation to work for your business. Prepare. Schedule. Automate.
Social media management tool — €600 incl. VAT
Your personal Social Media Manager
You don't change your strategy. You automate its execution.
| Without automation | With your application |
|---|---|
| Several logins a day | One single interface |
| Manual posting | Scheduled posts |
| 4 platforms managed separately | Centralised management |
| Daily interruptions | Planning sessions |
| Content published only once | Evergreen republishing |
| Workflow imposed by a SaaS | Customisable application |
| Recurring external tools | Your own application |
An application customisable to your business
Not every business works the same way. That's why the application can be adapted to your workflow. Depending on your needs, you can evolve:
- the features
- the automations
- the scheduling rules
- the interface
- the publishing workflows
- the AI-assisted functions
- additional features
You don't adapt your business to the software. The software is adapted to your business.
Customisation is not included in the €600 package: specific developments involve additional costs, quoted according to your request.
30 DAYS OF SOCIAL MEDIA. PLANNED IN 1 TO 2 DAYS.
You plan. The application publishes.
STOP ORGANISING YOUR DAYS AROUND SOCIAL MEDIA.
Prepare. Schedule. Automate.
12 POSTS A DAY? NO NEED FOR 12 INTERRUPTIONS.
Let the application publish for you.
CREATE ONCE. PUBLISH FOR MONTHS.
Automatic Evergreen at 30, 60, 90 days or more.
YOUR SOCIAL MEDIA WORKS. YOU RUN YOUR BUSINESS.
Automatic publishing, no daily intervention.
FACEBOOK. INSTAGRAM. LINKEDIN. YOUTUBE. ONE APPLICATION.
One calendar. Everything centralised.
WHY PAY EVERY MONTH FOR SOMEONE ELSE'S APPLICATION?
Invest in your own social media application.
SaaS: NEW FEATURE = PRICIER PLAN, MONTH AFTER MONTH.
CUSTOM: new feature = one integration, one single payment.
STOP ADAPTING TO THE SOFTWARE.
The software should adapt to your business.
YOUR APPLICATION. YOUR SERVER. YOUR DATA. YOUR RULES.
Your social media management on your own infrastructure.
YOUR AI. YOUR QUALITY. YOUR COST.
Choose your AI model and pay for what you use.
WANT AI VIDEO? WE'LL INTEGRATE IT.
Text-to-Video. Image-to-Video. Products. Branding. Logo. On request.
EVERGREEN WITHOUT LIMITS IMPOSED BY A SaaS PLAN.
30 days. 90 days. 6 months. 1 year. Based on your strategy.
TIME SAVED. MONEY SAVED. VISIBILITY INCREASED.
Automate repetitive work. Focus on your business.
STOP RENTING FEATURES. BUILD YOUR OWN TOOL.
CUSTOM. Yours. Scalable. Under control.
Your social media management & automation tool
This solution is offered as a customisable tool, distinct from a standard SaaS subscription. The features actually available, the compatible platforms and the integration terms must be confirmed in the commercial proposal. It is part of our custom web applications; for a specific adaptation, request a free quote.
€600 incl. VAT
- Social Media Manager application
- Installation of the application
- 1 day of configuration
- Configuration of the application's access to your existing social accounts
- Automatic post scheduling
- Centralised management
- Evergreen feature
- Built-in AI Writer
- Application customisable on request (additional costs depending on the request, quoted)
Important: your Facebook, Instagram, LinkedIn and YouTube accounts are created and owned by you. We don't open your social accounts — we only configure the access needed to connect the application to your existing platforms.
Maintenance package — €50 / month
To maintain your technical environment and support any necessary changes.
Server + database cost
If your website was built by Agence Web POP, your infrastructure is already in place: no extra cost in most cases (unless your database resources are exceeded, which is billed separately based on usage). Otherwise, allow around €17 / month for the server, and potentially an additional €21 / month depending on the resources used by the database.
⚠️ Social network availability: some integrations require prior approval from the platforms, so activating them may take extra time. These approval times are outside our control.
Buy now — €600 incl. VATSecure payment via Revolut Business.
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FAQ — Social media management tool
What is a social media management tool?
A social media management tool lets you centralise certain operations related to your social accounts, in particular preparing, scheduling and publishing content from a single interface.
Which social networks can I publish to?
The application supports the platforms and formats configured during installation, including Facebook, Instagram, LinkedIn and YouTube, depending on the features available and the permissions granted by each platform.
Can I schedule my posts in advance?
Yes. That is exactly what the application is for: preparing your content in advance and scheduling it so you don't have to log in manually several times a day.
Can I automatically republish my older posts?
Yes. The Evergreen feature lets you schedule selected content to be republished after 30, 60 or 90 days.
Does the application use an intermediary platform?
The application is designed to communicate directly with the official integrations configured for your social accounts, rather than routing your workflow through another social media management tool.
Can the application be customised?
Yes. Specific features, automations and adaptations can be developed on request to suit your business.
Do I own the application?
Yes. You purchase a perpetual licence for your company. The application is yours for life, for your own use and that of your business. You may not redistribute it, resell it or offer it as a third-party service. The application is installed on your own servers, which means additional hosting and infrastructure costs should be planned for. The exact terms of the licence, hosting, code access and ownership, including these server installation and maintenance responsibilities, are set out in the terms of sale.
How much does the application cost?
The application costs €600 incl. VAT. This price includes the application itself and one day of configuration for your platforms. A maintenance package at €50 / month is also available.
Why is a maintenance package needed for the application?
Social networks and their APIs change regularly. Meta (Facebook & Instagram), LinkedIn, TikTok and Google/YouTube may change their publishing rules, APIs, authentication systems or required permissions. Maintenance covers renewing or reconfiguring API access, adapting the application to platform changes, keeping automatic publishing running, quickly fixing errors caused by an external change, updating outdated integrations and maintaining the security and stability of the application. Without maintenance, a feature that works today may stop working after a change made by an external platform.
Ready to automate your social media?
One setup, and your social presence runs without you.
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