SEO backlinks: how Agence Web POP builds the authority of its clients' websites

At Agence Web POP, our support doesn't stop when a website is delivered. We also put our experience, our SEO expertise and the reputation of our own domain at the service of the projects we build.

In November 2026, our Ahrefs analysis revealed a particularly interesting result: several of our clients' websites show a Domain Rating of 3.2, with backlinks from Agence Web POP.

Even more remarkable: for some of these websites, our agency is the only referring domain identified by Ahrefs.

Discover our approach and the results observed.

1. Why are backlinks essential for a new website?

A newly created website can have excellent technical performance, a professional design and SEO-optimised content while still having low domain authority. Several elements come into play to grow its presence in search engines:

• A high-performance technical architecture suited to SEO.
• Relevant, structured and useful content.
• Consistent internal linking.
• Backlinks from relevant, recognised domains.
• An SEO strategy able to support the website's growth.

Backlinks, also called inbound links, connect different websites. When an established website recommends another domain through an editorial link, it helps it get discovered and can strengthen its popularity profile.

This is exactly the logic we build into our strategy of showcasing our projects.

2. Domain authority: a real SEO asset

A domain's authority is an important indicator when analysing a website's popularity. Two metrics are widely used by SEO professionals:

• Domain Rating (DR): a metric developed by Ahrefs, measuring the relative strength of the backlink profile.
• Domain Authority (DA): a metric developed by Moz, used to assess a domain's relative authority.

These metrics make it possible to track a website's progress, analyse its competitive landscape and observe the results of a link-building strategy.

For a recent domain, building authority is a major challenge. The first backlinks from established professional websites are a valuable basis for gradually building its popularity.

Agence Web POP's authority

On 2 November 2026, our domain agence-web-pop.fr showed the following metrics in Ahrefs:

These results reflect the link profile our agency has built over time. On 7 November 2026, the backlink reports of several client websites showed a DR of 36 for the Agence Web POP domain.

This authority is an asset in the way we showcase our clients' projects.

3. How does SEO authority transfer work?

In SEO, the concept of link juice refers to the SEO value that can be passed through a link between two web pages.

Take a web agency with an established domain and a professional portfolio. When it publishes a project and includes a link to the client's website, it creates an editorial connection between its own domain and the featured project. This connection has several advantages:

• The client website gains a new source of visibility.
• Its domain can be discovered through a relevant external link.
• Its backlink profile grows.
• It benefits from an editorial association with an established professional player.

The role of dofollow backlinks

Dofollow links play an important role in this approach. Unlike links with certain no-follow hints, a standard HTML link can be taken into account in the way search engines assess links.

In our case study, Ahrefs identifies dofollow backlinks from Agence Web POP pages to several of our clients' websites. These links are not placed artificially: they accompany real projects built by our agency.

4. Case study: the results observed for our clients

In November 2026, we analysed the backlink profiles of several websites built by Agence Web POP.

Finding: many domains show a DR of 3.2 in Ahrefs, with links from our agency.

Sample results

The recurrence of this Domain Rating across several projects, despite different backlink profiles, is one of the most interesting results of our analysis.

5. Euromat Distribution: Agence Web POP as the only referring domain

The Euromat Distribution case is particularly representative of our approach. The website euromatdistribution.com, built by our agency, has a link from our professional portfolio. On 7 November 2026, Ahrefs showed:

Agence Web POP was the only referring domain identified by Ahrefs for Euromat Distribution.

The backlink came from our “Our work” page and sent visitors to the client's website.

This example highlights the concrete value of our portfolio: beyond showcasing our skills, it helps create useful professional links for new domains.

6. Goldcam Beauty: a second significant example

The website goldcam-beauty.fr shows a similar configuration. The Ahrefs data indicated:

• Domain Rating: 3.2
• 7 backlinks detected
• Only 1 referring domain
• 100% dofollow backlinks

The identified referring domain was agence-web-pop.fr, with a link from our web hosting page.

This is a second project for which our agency is the only identified referring domain, with a Domain Rating of 3.2. These two cases illustrate particularly well how our professional ecosystem contributes to the visibility of our clients' websites.

7. Several client websites show a Domain Rating of 3.2

Our analysis is not limited to two projects. We recorded a Domain Rating of 3.2 for several domains in our portfolio:

• goldcam-beauty.fr · 3.2
• nettoyageponctuel.fr · 3.2
• dc-cars.fr · 3.2
• bati-decozah.fr · 3.2
• ivanic.be · 3.2
• dentart.fr · 3.2
• z-coach.fr · 3.2
• agvrenov.fr · 3.2
• nlpfactor.ro · 3.2
• euromatdistribution.com · 3.2
• dentabodnar.ro · 3.2

These websites operate in different sectors: transport, coaching, construction, healthcare, cosmetics, retail and services. Their link profiles are also very varied.

Some have several referring domains, while others have only one referring domain identified in Ahrefs: Agence Web POP.

This recurrence of DR 3.2, combined with the presence of our backlinks, is a particularly interesting observation for our case study. It highlights the value of our editorial link strategy and our portfolio in the SEO support we give client projects.

8. Why is a backlink from a web agency an advantage?

A professional website gains extra value when it is presented by an agency that actually took part in its design. At Agence Web POP, every published project is a real one. Our portfolio pages present:

• The client's business and sector.
• The project's goals.
• The technologies used.
• The features developed.
• The final result, accessible directly from our website.

This approach combines commercial visibility, editorial relevance and SEO.

For our clients, it means a website doesn't stay isolated after launch: it can also benefit from the visibility of our professional environment.

9. Our method: technical performance and SEO authority

Our support rests on four complementary pillars.

1. 01Building high-performance websitesWe build modern websites with Next.js, prioritising speed, user experience, accessibility and technical quality.
2. 02SEO from the design stageWe work on page architecture, content, metadata, internal linking and structured data to create solid SEO foundations.
3. 03Showcasing projectsWe present our clients' projects in our professional portfolio and create relevant editorial links to their domains.
4. 04Growing visibilityWe support the websites' evolution through SEO analysis, content improvement, performance tracking and opportunities to grow their popularity.

Our philosophy: a professional website must be built to be fast, visible and scalable.

10. How to build the authority of a new domain?

Building a solid backlink profile is a gradual process. Several actions can contribute:

1. 1Earn links from relevant professional websites.
2. 2Feature projects and collaborations in specialised portfolios.
3. 3Publish original content likely to be cited.
4. 4Build relationships with partners in your sector.
5. 5Create useful resources and case studies.
6. 6Regularly analyse backlinks and referring domains.

The quality of the editorial context and the relevance of links are central to this strategy. At Agence Web POP, we build this thinking into our projects from the design stage.

11. FAQ — Backlinks and SEO authority

Conclusion: we build websites and help grow their authority

Building a high-performance website isn't just about designing a beautiful interface or achieving excellent technical scores. It is also about creating an environment that supports its visibility and growth.

Our November 2026 case study shows a concrete result: several websites built by Agence Web POP show a Domain Rating of 3.2, with backlinks from our domain.

For some projects, notably Euromat Distribution and Goldcam Beauty, Agence Web POP is the only referring domain identified by Ahrefs.

These observations illustrate the added value of our approach: combining high-performance website development with SEO support that goes beyond a simple launch.

Agence Web POP — The future of the web, today.

Ahrefs data taken on 2 and 7 November 2026. Metrics may change.